Bauer Research

Bauer is a multi-media brand which is most famously known in the UK as it is owns and is a part of a network of entertaining brands. This company founded in 1875 in Germany which is led by (now in its fifth generation) family ownership. This worldwide company in thriving in over 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide.  

The most recognisable brands that the Bauer company own, includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. In an era where audiences are ever harder to categorise, the brand endeavours to build strong cultural connections, drawing people together with the things that they really care about. 

Their magazine knowledge stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands. More recently, Closer was launched in 2002, which was followed by Britain’s first weekly glossy, Grazia, was launched in 2005. Today they have a vast following of 40 million unique users accessing Bauer brands globally including the UK. They also have over 100 websites and 50 digital editions of our print brands.

Bauer Media’s radio business started in 1990 with dance station KISS FM.  Today they are in charge of and operate 70 commercial, local, national and digital stations in the UK, including Absolute Radio, Magic, KISS and the Hits Network of 22 iconic local brands, situated in cities across the UK.

In 2018, Bauer Media acquired Jazz FM, extending Bauer's reach to 18 million listeners a week. 

Bauer Media UK has also expanded its radio operation in to Europe, acquiring Nordic broadcaster SBS Radio in 2015.  Reaching more than 10 million listeners weekly, through 20 highly demanded brands.

In 1996, digital music TV channel The Box, that then grew into Box Plus Network, was started by the brand.  Reaching 16 million viewers per month and offering more music than any other TV network, Box Plus Network brands include 4Music, KISS, Magic, Box hits and Kerrang!